Email Marketing: 5 CRITICAL Things Your Email Must Do- And How You Could Boost Your Sales 1100%

The function of all marketing is to educate the prospect. Your job is to facilitate your prospect’s buying decision. This means you need to educate your prospect as to what matters when it comes to shopping for your product because, ultimately, most good customers are NOT looking for the cheapest deal. Most people want the unshakeable confidence that they have made the best possible buying decision.

And because most prospects are not experts at what you sell, your job is to educate and inform your prospect as to what factors are the most important to consider when buying your product or service.

This means if you and your business genuinely are the best then you need to demonstrate this by stipulating the reasons why. At the end of this educational process your customer should come to the conclusion that “I would have to be an idiot to buy from anyone else – regardless of price!”

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So, as with any form of marketing campaign, or any media, writing and sending emails to generate sales may seem like an art, but really, it is a science because every communication can and should be measured and tested and compared to a control.

Research conducted by Experian showed that your welcome email is your greatest opportunity to generate sale because your prospect is now probably more excited about you or your company than they ever have been – after all, your prospect just gave you his or her email.

Five Critical Goals For Your Welcome Email

Welcome emails have open rates of around 60%.

This means this is your biggest opportunity to engage with your prospect or new customer. Five goals you must aim to achieve in your welcome email are:

1. Congratulate and thank your prospect. Remind them the reasons why joining your community / list is a smart step in educating themselves about the product/services you offer.
2. Reassure them they have joined many other prospects by letting them know that many others have also joined your community.
3. In your subject line, you will want to give them a good reason to open the email, e.g. Indicate that you are sending them the report, offer etc which they signed up for
4. Remind them that you respect their privacy and of your promise not to sell or share their email or other details with other parties.
5. You should tell you new subscriber / customer what to expect. Inform them how often to expect emails, what you will send them and, most importantly, deliver at least the things they signed up for.

Experian’s research compared welcome emails to regular bulk emails over a period of 12 months, testing 17,000 emails and found that your prospect is:

• 400% more likely to open your welcome email than any other email; and
• 500% more likely to click through and
• 900% more likely to buy from you.

Email Marketing: Welcome Email vs Bulk Email

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Email Marketing: Transaction Rate Welcome Email

Including an Offer In Your Welcome Email?

Research also proves that if you choose to include an offer in your welcome email, then revenue was boosted 1100% or eleven times, compared to a bulk email with no offer!

An example of a highly effective offer is to include free shipping with the first sale. This easily almost doubled sales increasing sales by 91.9%.

Boost Your Email Click Through Rate Instantly by 6%

A very simple strategy which boosted sales was to include links to Facebook and Twitter accounts in your welcome email.

Furthermore, this also resulted in more sales as buyer engagement introduced more connections to the business.

Boost Your Email Sales 20% With Whitelisting Instructions

Placing whitelisting instructions at the top of your email increased sales by 20% compared to having no whitelisting instructions.

Interestingly, placing whitelisting instructions at the bottom of the email was worse than not including them at all. So as with all advice, you should test everything.

How to Boost Your Email Marketing Campaign Sales 400%

By following up your initial welcome email with a series of 3-4 educations emails, sales were quadrupled, boosting revenue by 400%.

Email Marketing

Email Marketing: Boost Your Email Opt Ins

Step 4, “Where Do You Best Place Your Opt In Box?”

In in this video we will talk about the most effective place to put your email opt in box.
In fact, even if you skipped the first two steps we talked about, this is the most important one, so far, because this alone can easily increase your online sales (and offline) by 10 to 20%. You want to make sure your opt in box is in a highly visible area.

The three best places to put you opt in box are
1/ within your banner;
2/ in the right upper side, just under your banner; or
3/ if you have a video, or sliders on your page, these moving graphics capture people’s attention so these are really great places to put your opt in box.

Of course, you can and always should test every idea for your business, but 91% of websites capture more leads when your put your opt in box in one of these thee three key places.

Now, how many more sales can you get from just the steps in this first module, from this is first Profit Booting Strategy?

One client got a 172% boost in sales. And all it took him was 10 minutes to change his web page!
Another client who used this strategy got a 2,000% increase in sales, because he was breaking all the rules. His website was really crap. It looked really pretty. But when it came to capturing leads and making sales, his website was a complete waste of time and money.

Now, I am not promising you are going to get a 20x boost in sales too, but honestly, web designers will sit around wasting all day talking about pretty colors, logos and layout and fancy graphics. But if you, like me, don t care about anything but getting results then you could just implement this first strategy right now and easily get at least 40-70% boos in profits… or I could see you in the next module, Profit Boosting Strategy #2, Subscriber Activation.

Email Marketing

Email Marketing: Boost Your Email Opt Ins

Step 3, Fix Your Offer

Step 3 – offer
In this video we will talk about step 3, your offer in your email opt-inbox.
When the Internet was new, people just loved getting email. People would just sign up for anything. For almost no reason.
Well, now the average adult gets 147.5 emails a day. So, it’s crazy to simply ask people to ‘sign up’ any more.

All content for an opt-in box should be based on a really simple principle, which is: “You ask people to trade their contact information in exchange for receiving something of value to them”. You have to offer something, which solves a problem or gives them what they want as your end of the bargain. You must give your prospect a compelling reason to do opt in.
The best trade is something like a free report or video.

At the same time, I do recognize that there are occasionally going to be some businesses where it might be difficult to create a lead magnet that subscribers will be interested in. But even in that case, your content could be as simple as ‘sign up to get on the VIP list to receive the best deals, or get product updates, etc.

Can you see how this is much more valuable to your customers than just saying, “Join our list”? Create the right offer and you could easily boost your profits by 40%… and often MUCH more.
In our next video we will talk about the most effective place to put your opt in box.

Email Marketing

Email Marketing: How to Boost Your Email Opt Ins

Step 2, “How much information should you request in your email sign up form?”

In this video we will talk about how much information you should request in your email opt in form.

Now, a major structural problem I often see is an email opt-in form that asks for too much information. For example, just the other day I went to opt-in to receive a report on car racing, but the form was asking for first name, last name, title, email, phone number, the number of people in my household and at least 6 more pieces of information. So what did I do? Well, I clicked out of there, I closed the page and I did not opt-in.

Now, when it comes to new prospects, filling in forms with so many fields like that kills your number of new opt-ins. And if you’re targeting your traffic properly, there should be no need to get that much information from your first interaction with a brand new prospect. So, just stick to just the email address at first, and perhaps the name. Then you will get the maximum number of people choosing to join your list. You can get more information later to qualify who is a best fit for your services.

In our next video we will talk about how much information you should request in you opt in form.

Email Marketing

Email Marketing: Boost Your Email Opt Ins

Step 1, Fix Your Sign Up Form

OK, in this video, your first step to increasing your email opt ins is to change your opt in box.

Why? Because most websites either have no email opt in box, or they have an almost useless email opt in box that says something bland and uninteresting like, “sign up here” or “join here”.

Also, it often looks like just about every other link on your web page. Plus, your email opt in box gives people no compelling reason to opt in.

So, to fix this, there are four things you want to do which we will get to right now.

First, you need give your prospects a brief, compelling reason to opt in. We will talk more about how you can do this in an upcoming another video.

Secondly, you want a graphic or image that supports this.

Thirdly, you need a clear box or field for people to enter their details;

Fourth, you need a clear button for prospects to click on to opt in once they have entered their details.

In our next video we will talk about how much information you should request in you opt in form.